GLOBAL FUND

FOR

CORAL REEFS

GLOBAL FUND

FOR

CORAL REEFS

The United Nations Development Programme (UNDP) was preparing to launch the Global Fund for Coral Reefs (GCRF), a coalition dedicated to preserving the world’s remaining coral reef ecosystems. Based on an innovative, but complex funding model, the Terra team was brought on board to create an original brand identity and apply it to a new website and suite of marketing and fundraising materials.

Brand for change ·

Brand Building

A visual identity striking enough to captivate philanthropists, academics, and professionals around the world.

Web Design & Development

A website that draws on the elegant and synergistic flow of the reefs.

Brand Asset Development

A suite of marketing materials that move people to action with compelling copy and larger-than-life photography.

After weeks of daily workshopping, the Coalition now had a visual brand that tastefully communicated the Fund’s core themes of innovation, partnership, and optimism.

All told, the website has reached people in 155 countries and territories.

29K

Site views

BUILDING

A Site That Flows

With a visual identity in place, our web design and development team began building a site that balanced eye-catching photography, moving calls to action, and detailed information about the fund itself. And by layering minimalist graphic elements on top of striking imagery, we were able to showcase the beauty of the coral reefs without overwhelming the end user, obscuring crucial figures, or neglecting the brand’s visual identity.